Ho Chi Minh City, VNM
1 day ago
Trade Marketing Manager - Channel Development
**POSITION SNAPSHOT** • Location: Head Office, Ho Chi Minh City **MAIN DUTIES:** • Provide input for strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements. • Identify priority channels for the category/market and work with category managers to recommend tailored category channel plans in line with the overall market strategy. • Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions. • Contribute channel inputs to the ICP process by identifying key opportunities and possible action plans for each priority channel in the market. • Recommend actionable in-store solutions based on a clear understanding of shopper behavior within the priority channel(s). • Recommend clear promotional guidelines based on shopper insights and current market knowledge. Ensure all promotional investments are properly reviewed and evaluated. • Continuously source, update, and communicate the latest developments, trends, initiatives, and competitive actions within the channel, assessing implications and opportunities for Nestlé categories and brands. • Work with customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets. Support the construction of key commercial propositions at the channel level. • Ensure adherence to all company principles and policies. **REQUIREMENTS:** • 5+ years of commercial experience; previous experience in Sales and Marketing. • Demonstrable record of success in a customer-facing role/channel management. Understands customers/shoppers and the selling process. • Understanding of key business functions. • Ability to motivate and develop people. • Strong analytical and strategic thinking; planning and organizing/project management skills. • Influencing, leadership, interpersonal skills, and teamwork. • Excellent communication and presentation skills. • Service-oriented with a business mindset. • Good understanding of distributor and sales working processes/policies. • Experience in DMS and Business Intelligence systems is a plus. • Proficient in English communication.
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