Location: Head Office, Lahore Company: Nestlé Job Type: Full Time Qualification: MBA/ Bachelor’s Degree **Position Summary** + Responsible to ensure that the brand remains recognizable, up to date and exciting to customers. Should have the passion and resilience to delight target consumers and build a strong brand by generating strong topline and bottom-line results. Continuously seek to improve methods and promote aligned ways of working to drive brand innovation and performance. Responsible for translating brand elements into plans and go-to-market strategies. + A day in the life of Senior Brand Manager NP Beverages + Driving business targets both topline and bottomline. Lead creative development to motivate the target audience to “take action”. + Execution of brand activities wearing a business manager's hat by coordinating closely with the factor supply chain team and category development managers to enable availability while ensuring a dynamic consumer demand. + Understanding the in-store environment by contributing to the category strategy, influencing desired relative price by providing recommendation to pricing and promotional strategy. Proposing SKUs for key channels and key customers. + Working in partnership with communication agencies by ensuring all brand communication contributes to enhancing the company image of trusted NHW leader. + Responsible for planning and leading weekly sales driven activity calendar and ensuring loop closure. Measure and report performance of all marketing campaigns, and assess ROI and KPIs + Acting as a brand custodian and leading from the front during internal/external meetings. + Actively participate in the customer acquisition in alignment with Nestlé Professional sales team. + Acting as an Innovation & Renovation Lead ensuring sustainability agendas are driven and achieved. + Supervising advertising, product design and other forms of marketing to maintain consistency in branding. **What Will Make You Successful?** + Atleast 6 years of cross-functional experience of the value chain and project management gained through participation in brand management and innovation projects. Experience in identifying target audiences and devising effective campaigns. + Has ability to think strategically and come up with campaigns with the expertise in managing market spends. + Proven working experience as Brand Manager or Assistant Brand Manager with the ability to develop brand and marketing strategies and communicate recommendations to stakeholders. + Excellent knowledge of the beverage category. + Good understanding and prior exposure of the Out of Home industry will be an added advantage. + Has successfully shown leadership skills within a cross-functional team. + Has demonstrated courage and ability to solve problems and question the status quo. + Excellent understanding of the full marketing mix. + Strong analytical skills partnered with a creative mind. + Data-driven thinking and an affinity for numbers.