SEARCH & SOCIAL MEDIA SPECIALIST ABOUT YOU: At Jostens, our Marketing team drives engagement through innovative digital strategies. We connect with customers via multiple channels—including Jostens.com, social media, email, and print—to deliver relevant and timely marketing campaigns. Collaboration is at the heart of what we do, as we work closely with internal partners to ensure our messaging meets the evolving needs of our audience. We’re currently looking for a digital marketing professional to lead both organic and paid search efforts and collaborate with our social media teams (paid and organic). This role also involves conducting market and consumer research to guide platform and content decisions, and producing detailed reports and insights to share with internal stakeholders. YOU WILL: + Paid & Organic Search: + Provide keyword research, recommendations, and expansion ideas to support both organic and paid strategies. + Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, or similar. + Help implement on-page optimizations (title tags, meta descriptions, URL structure, etc.) to improve rankings and organic traffic. + Optimize ad copy, bid strategies, and landing page experience to improve quality scores and performance. + Partner with agency/agencies to execute search strategies and analyze performance. + Paid Social: + Collaborate with internal team members to create innovative and integrated paid social media campaigns that align with brand and marketing goals. + Execute paid social media tactics across, Meta, TikTok, Snapchat, Pinterest, and other platforms, ensuring campaigns are tailored to platform best practices. + Organic Social: + Plan, create, and publish engaging content across platforms. + Monitor performance and engagement, identify trends and provide actionable insights for optimization. + Reporting: + Compile and analyze paid and organic search and social channel performance. + Create reports that provide insights and recommendations for future campaigns. + Research emerging platforms and trends to identify new opportunities for innovation. + Typical/expected % of overnight travel: + ​Less than 2% per year. YOU HAVE: + Experience. 2-3 years experience in organic search, including experience with SEO tools like SEMrush, Google Search Console. 1-2 years experience in paid search, with proficiency in Google Ads. + Education. Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience. + Technical Skills. Proficiency in Microsoft Office suite. Excellent analytical, critical thinking, and problem-solving skills. Preferred basic understanding of Google Analytics or other web analytics tools. Preferred 1-2 years of experience in paid and organic social media with experience in key Social Media Platforms including Facebook, Instagram, Pinterest, Twitter, Tiktok, Snapchat, and YouTube. + Agility. Proven success in creating multi-channel campaigns. Strong organizational skills and attention to detail with the ability to work efficiently on multiple projects with tight deadlines. Ability to prioritize and multi-task in a fast-paced, changing environment. + Attention to Detail. + Great Communication Skills. Strong verbal, written, and presentation communication skills. The ability to communicate creatively and in an engaging manner. Proactive attitude with a commitment to providing premium customer service. Ability to work individually and with cross-functional teams to develop consensus within diverse groups. Motivated, results-oriented, and committed to providing outstanding customer experiences. LOVE WHERE YOU WORK: + We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more. + We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away. + We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week. + We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave. + We care about your development. We support tuition reimbursement after 6 months of service. + We believe in pay transparency. The salary range is $55,000 to $65,000 with annual bonus eligibility. APPLICATION DEADLINE: June 30, 2025 ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) . ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens! AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy