**Work Location:** New York, New York, United States of America **Hours:** 40 **Pay Details:** $86,840 - $139,360 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. **Line of Business:** Marketing **Job Description:** As part of TD Bank's US Marketing Department, we are seeking a Marketing Lead with extensive expertise in the Salesforce ecosystem to spearhead our Martech Transformation. The team is charged with building the modern marketing infrastructure of the future and enabling personalized 1:1 communication during every customer interaction. This transformation involves migrating existing campaign deployments to the Salesforce environment through data cloud audience creation and developing new campaigns within the data cloud for omni-channel deployment. In addition to Salesforce, the team manages the capability enablement of various other platforms, including but not limited to Adobe (Audience Manager, Experience Manager, Target, and Analytics), LiveRamp for first-party data conversions, leveraging Epsilon for prospect data, Relay for SMS messaging, Mparticle and Flybits for mobile personalization, etc. A broad understanding of these diverse marketing technologies and their optimal use cases is crucial for this role. Executing on a robust vision and roadmap for the Martech transformation is essential. Effective storytelling and leadership influence will be key success factors for this candidate. The department operates under an Agile model with structured PI planning and collaboration across pods. The ideal candidate should efficiently manage agile prioritization and ceremonies across multiple pods. The MarTech Transformation Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development. **Depth & Scope:** + Leads the configuration of assigned campaign configuration and journey build + Develops and configures sender/e-mail profile configuration + Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals + Structures Journey decision splits + Develops and configures Journey updates/modifications and version control of active campaigns + Develops and configures dynamic content, including Personalization requirements + Develops and configures messaging/activities across channels and associate defined sender/delivery profile + Performs on-going QA & platform health checklist tasks + Participates in campaign optimization sessions and support analysis of campaign performance + Configures A/B tests and present the results for marketing campaigns + Configures and measures campaign optimizations + Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices + Partners with creative teams and build reusable content blocks + Leads the configuration of Personalization requirements + Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives + Utilizes strong project management skills to drive initiatives from conception to completion within established timelines **Education Experience:** + Undergraduate degree and/or equivalent relevant experience. + 3+ years of Salesforce experience or similar marketing automation experience. + Solid understanding of marketing campaign concepts and best practices + Ability to analyze and interpret marketing data to provide optimization insights + Proficient understanding of data structures and relational data. + Ability to work successfully as a member of a team and independently **Preferred Skills:** + SFMC Administrator Certification + SFMC Email Specialist Certification + SF Data Cloud Consultant Certification + SF Sales Cloud Consultant Certification + Familiarity with Salesforce CRM and its integration with Marketing Cloud + 2-3 years of experience in Salesforce Data Cloud (CDP) and it's integration with Marketing Cloud, Loyalty Cloud and CRM. + Robust understanding of data streams, real-time data unification, and identity resolution. + Strong expertise in segment creation, activation, and automation for omnichannel marketing campaigns. + 2+ years of journey orchestration experience in Financial Services or other regulated industry + Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist + Familiarity with Marketing Cloud Personalization (Interaction Studio), including the key foundational components of real-time personalization strategies, decisioning, and omnichannel interaction tracking. + Comprehensive understanding of leads, contacts, opportunities, and campaign management within Salesforce CRM. + Expertiseleveraging Adobe Audience Manager, LiveRamp, Relay, Mparticle and Flybits. + Ability to interpret and document system architecture diagrams and data flow across platforms. + Understanding of data models, customer, and relational data. + Skilled at identifying and supporting data requirements across the Salesforce ecosystem and the enterprise tech stack. + Ability to troubleshoot and optimize data processes to support efficiency and best practice. + Confident in presenting technical topics to non-technical audiences. + Able to create clear documentation, process flows, and user guides. + Eager to stay current on emerging technologies in the Salesforce ecosystem and the broader MarTech space. + Positive attitude toward problem-solving in a dynamic, fast-paced environment. + 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity + Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC + Hands-on experience with Salesforce Marketing Cloud & Journey Builder. Knowledge of Loyalty Cloud and CRM is a plus. + Knowledge of data engineering concepts, zero-copy data access, and cloud-based data integration. + Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity. **Customer Accountabilities:** + Creates integrated marketing campaigns that meet business and marketing strategies and objectives + Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs + Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points) + Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior + Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans + Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing + Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans + Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets + Analyzes past results and makes recommendations to maximize return on investment + Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations) + Tells our Story – effectively communicates the results and sells the value of marketing + Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion + Navigates through roadblocks by engaging key stakeholders/sponsors + Leads multi-functional teams through the project + Tracks and manages budget against plan, meeting all financial reporting requirements + Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data + Uses data combined with judgement and intuition to make recommendations and drive action + Utilizes data to tell our story and make recommendations that are simple and concise + Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems **Shareholder Accountabilities:** + Prioritizes and manages own workload to meet service level requirements for service and productivity + Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s) + Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities + Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate + Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues + Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience + Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices + Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist + Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others + Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements + Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts + Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite **Employee/Team Accountabilities:** + Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest + Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit + Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques + Participates in personal performance management and development activities, including cross training within own team + Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities + Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices + Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships + Contributes to a fair, positive and equitable environment that supports a diverse workforce + Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally **Physical Requirements:** Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100% + Domestic Travel – Occasional + International Travel – Never + Performing sedentary work – Continuous + Performing multiple tasks – Continuous + Operating standard office equipment - Continuous + Responding quickly to sounds – Occasional + Sitting – Continuous + Standing – Occasional + Walking – Occasional + Moving safely in confined spaces – Occasional + Lifting/Carrying (under 25 lbs.) – Occasional + Lifting/Carrying (over 25 lbs.) – Never + Squatting – Occasional + Bending – Occasional + Kneeling – Never + Crawling – Never + Climbing – Never + Reaching overhead – Never + Reaching forward – Occasional + Pushing – Never + Pulling – Never + Twisting – Never + Concentrating for long periods of time – Continuous + Applying common sense to deal with problems involving standardized situations – Continuous + Reading, writing and comprehending instructions – Continuous + Adding, subtracting, multiplying and dividing – Continuous The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes. **Who We Are:** TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you. **Our Total Rewards Package** Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards) **Additional Information:** We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. **Colleague Development** If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals. **Training & Onboarding** We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. **Interview Process** We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. **Accommodation** TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law. If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process. Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.