Requisition ID: 125640
Sponsorship Available: No
Relocation Assistance Available: No
Goodyear. More Driven.
Primary Purpose
The Manager, Sponsorship and Partnership Activations, will lead and enhance the company’s sponsorship initiatives. This individual will be responsible for activating Goodyear’s sponsorships at key events, ensuring they deliver maximum value through on-site brand activations, compelling content, strategic collaborations, and high-visibility television exposure. The role will also evaluate the effectiveness of current sponsorships and assess emerging opportunities to optimize Goodyear’s investment in brand partnerships.
By leveraging high-profile sponsorships and integrations in sports, entertainment, and experiential marketing, this position ensures the brand is positioned at the forefront of cultural moments that matter most to our audiences. The associate will lead activation of select partnerships, ensuring they align with broader marketing objectives and deliver exceptional consumer experiences.
This role will be asked to creatively identify and secure opportunities for the brand to show up in innovative and impactful ways. Working closely with internal teams and external partners, the incumbent will ensure flawless execution of on-site activations, while also amplifying sponsorships through integrated marketing campaigns. This individual emphasizes collaboration across global markets, ensuring consistency and excellence in execution while adapting to regional nuances.
This position will also play a pivotal role in integrating the Goodyear brand with influential partners across entertainment, sports, and fashion industries (including collaborations in movies, television, and live events). The associate will be highly enterprising, capable of operating with autonomy, and consistently proactive in identifying/executing new opportunities that enhance Goodyear’s brand presence.
This role will also oversee Goodyear's Inner Circle program in North America by driving volume and co-op marketing opportunities with other entities.
Primary Responsibilities
Lead the activation of Goodyear’s sponsorships at major events, ensuring seamless execution and maximum brand visibility Develop and manage on-site activations that create engaging brand experiences for consumers Leverage sponsorship assets to generate high-quality content and maximize exposure through television, digital, and social media channels Forge strategic partnerships in entertainment, sports, and fashion industries to integrate Goodyear into high-profile platforms such as movies,
television, and live events Collaborate cross-functionally with internal stakeholders and external partners to ensure alignment on brand messaging and activation strategies Stay ahead of industry trends and emerging sponsorship opportunities to maintain Goodyear’s leadership in brand activations Drive Inner Circle program to create incremental volume and opportunity Establish key performance indicators (KPIs) for all partnerships and measure performance against objectives Assess/Analyze the performance of existing sponsorships, providing data-driven insights and recommendations for optimization Identify/Evaluate new sponsorship opportunities that align with Goodyear’s brand strategy and business objectives
Required Education and Experience
Bachelor's degree in Business, Communications, Marketing, or a related field 7 + years of experience in sponsorship activation, brand partnerships, event marketing, or related roles Strong track record of executing high-impact sponsorship activations that drive brand value Deep understanding of sports, entertainment, and fashion marketing landscapes Excellent project management skills, with the ability to manage multiple activations and partnerships simultaneously
Desired Knowledge and Skills
Strategic thinker with a strong creative vision and a passion for innovation Strong negotiation and relationship-building abilities Exceptional communication and negotiation skills, with experience working with external partners, agencies, and media outlets Highly enterprising, self-motivated, and capable of working autonomously in a fast-paced environment Strong analytical skills to assess sponsorship performance and make data-driven decisions
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About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information.