The Role
At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers.  The ones that enable our growth.  That’s why our Marketing team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work.   

The main purpose of this role is managing the day to day delivery of marketing including printed POS and digital advertising screen materials to Travel stores, most specifically InMotion and CE categories, in the UK and internationally.  
 
What you'll do

Manage the InMotion Customer Plan and be the custodian of delivering that plan / new launches to stores in all International markets Liaise with the Trading Teams regarding POS/Digital requirements and deadlines for all stores . Working directly with marketing teams to coordinate and manage promotional launch campaigns for new products as part of the customer and trade plan Design and deliver campaigns and cycles in line with critical path and budget.  Write the Marketing briefs for the Point Of Sale (POS) artwork and printing production, and write the briefs for Digital screens (including animations where appropriate). Work closely with the studio, who take your brief through to artworking, and work closely with printers on the correct store distribution of POS, and our Screen content suppliers on accurate broadcast of digital content. Review all artworks for accuracy and adherence to brand standards across our different brands, and feedback on amends as required, prior to final artwork approval by senior stakeholders at weekly creative review. Obtain cost estimates from the printers and secure cost approval for each job. Provide stores with WGLL packs for cycle and campaign implementation Ensure all key milestones and deadlines are met so all jobs land in store on time, whilst managing multiple jobs at any given time, of varying size, complexity, brand, and country. Work with brands to ensure promotional campaigns align with ours and that there is the adjacent opportunity for marketing execution to support this Be the go-to for Trade actions and work at pace to deliver within week, reporting back once complete to appropriate stakeholders.  

Who you are

You’ll come from a background of dealing with in-store POS / Digital Visual Marketing You’ll be familiar with using Excel to create sometimes complex briefs You’ll enjoy working with creative artworking teams Getting it right first time, with great attention to detail, is a key strength of yours The ability to multi-task comes naturally to you, including the workload and performance of your direct report You’re happy working at pace and delivering to tight deadlines You’re a great communicator at all levels of seniority You want to join an ambitious, growing team were there’s plenty of scope for progression 

What we can offer you

Annual bonus based on company and personal performance Hybrid working model from home and in the office 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday Finish at 4pm on a Friday Competitive pension contribution Staff discount card for stores and online 

Who we are

Celebrating over 230 years, we’re proud to have grown and evolved into a globally recognized brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 11,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.  

For UK and International Travel our mission is simple - to create value for our stakeholders by providing a platform for global brands responsible for essentials and technology in airports (including our InMotion stores), hospitals, rail stations and other markets. Our office is based in a buzzing part of central London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture at all levels. It’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone. 

At WHSmith, we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here. 

We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!