Job Description

As a Channel Digital Marketing Specialist, you will play a key role in driving profitable digital growth within the Korean market. You will be at the forefront of developing and executing optimized, channel-specific strategies that align with commercial goals and brand direction. With a strong focus on performance and innovation, you will take ownership of digital marketing campaigns—from planning to execution—across your dedicated channels.

In this role, you will collaborate closely with regional teams, agencies, and cross-functional partners to ensure strategic alignment, effective communication, and impactful delivery. Your work will directly contribute to improving traffic, conversion, and revenue, while ensuring a strong and consistent brand experience across all touchpoints.

The Channel Digital Marketing Specialist reports to the Digital Marketing Manager in Korea.

What you will do:

Improve and implement digital channel strategies tailored to the Korean market.Manage campaigns across PPC, social media, SEO and Kakao.Analyze performance data to optimize traffic, conversion, and revenue.Collaborate with internal teams (PR, merchandising, creative) to align with the commercial plan.Manage and report on channel budgets and KPIs using Google Analytics and other tools.Brief creative and copy needs based on insights and ensure brand consistency.Educate and communicate the value of digital efforts to internal stakeholders

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

Experience in digital marketing, ideally within the fashion industry or related fields.Proficient in Google Analytics, PPC platforms, social media tools, and Kakao.Strong analytical, communication, and project management skills.Fluent in Korean and English (to communicate with regional stakeholders).Experience working with cross-functional teams and external agencies.Creative, structured, and results-oriented with a customer-centric mindset.

Additional Information

This is a full-time position based in our Seoul office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

H&M Group staff discountFlexible work arrangementsCelebration of Long Service AwardHIP - H&M Incentive Program for Long service employeeChildcare / Family Care LeaveHealth checkupWellness benefit Paid leave / Sick leaveVolunteer benefit

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please upload an English CV.

Kindly note this position is offered on a local contract, therefore you should have the legal right to work in South Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!