Work Location:

New York, New York, United States of America

Hours:

40

Pay Details:

$28.25 - $45.00 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels. As part of the External Digital Media team, the successful candidate will join the Paid Search (SEM) and Performance Max practice area, one of several cross-functional channel centers of excellence responsible for delivering profitable growth across the bank’s US lines of business such as Deposits, Lending, Small Business, and Commercial. The Marketing department follows an Agile operating model. The ideal candidate should be able to collaborate across multiple teams, actively problem solve, learn and adapt quickly to the changing business demands. Quantitative and Analytical skills to draw on performance reports, generate insights, develop forecasts and business cases are key drivers of success for this role.

The Digital Marketing Associate II is responsible for supporting and/or managing key deliverables in relation to projects, plans, and/or campaigns to include: Introductory research/analysis, data synthesis/communication, basic partner management (internal and/or external), evaluating the effectiveness of projects/plans after implementation, assisting in compiling, analyzing, and communicating feedback from various internal/external stakeholders, helping develop recommendations, and incorporating changes into the future.

Depth & Scope:

Experienced working professional role providing specialized business services, advisory or process/program support within their own area of specialityRequires experienced, conceptual and practical knowledge within their own specialty and knowledge of broader related areasAccountable for own work and sometimes others'; acts as an escalation point or knowledge resource for others in their own areaLeads less complex projects or work streams within broader projects with moderate risk and may be accountable for managing ongoing activities, processes and functional programsWorks within broad guidelines/policies and independently performs tasks from end to endSolves moderately complex problems by taking a new perspective on existing solutionsExercises judgment based on the analysis of multiple sources of informationConveys business context when providing guidance within field of specialty to internal or external stakeholdersWork is performed under minimal management guidance and supervisionIdentifies and leads problem resolution

Education & Experience:

Undergraduate degree and/or relevant professional certifications, designations, or equivalent required3+ years relevant experienceProficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and banking product/customer marketsKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget and work within the constraints of that budgetAbility to lead, plan, implement and evaluate program/project activities to ensure completion of initiativesAbility to exercise sound judgement in making decisionsAbility to communicate effectively in both oral and written formAbility to work collaboratively and build relationshipsSkill in using computer applications including MS OfficeAbility to analyze, organize and prioritize work while meeting multiple deadlinesAbility to work successfully as a member of a team and independentlyAbility to handle confidential information with discretion

Preferred Skills:

In-platform Paid Search experience, managing day-to-day campaigns across Google SA360, Google Ads, and Bing Ads.Hands-on keyboard experience with day-to-day management, inclusive of keyword research, ad copy writing, campaign structure development, bid & budget management, optimization, A/B testing, reporting.Google CM360 experience preferred.Tagging experience preferred (e.g., management of implementation, Q/A support and troubleshooting).Experience with reporting platforms, ranging from site analytics (Google Analytics, Adobe) to data visualization (Tableau, Domo). Strong analytical mind, comfortable analyzing and interpreting data to understand campaign performance and key areas of improvement.Problem solver and strategic thinker with a strong ability to align channel strategy with business objectives.Adaptable, curious, and growth-oriented. Ability to work both independently and collaboratively as part of a team.Strong communicator, with the ability to effectively communicate with stakeholders and partners.Financial services experience preferred.  Google Ads certification preferred.

Customer Accountabilities:

Provides support to internal/external partners, business lines, channels, and/or vendorsMonitors and understands trends, identifies issues and opportunities and provides recommended action to relevant stakeholdersSupports the delivery of initiatives/plans/campaigns in alignment of the overall business/marketing strategyProvides marketing knowledge and/or input to projects/plans, and participates in identifying and designing solutionsParticipates in evaluating the effectiveness of projects/plans after implementation; assists in compiling, analyzing, and communicating feedback from various internal/external stakeholders, helps develop recommendations, and incorporates changes into the futureMay serve as a point of contact for various initiatives/activitiesMay maintain appropriate project records, databases and information; reports to management and others on project status and updates

Shareholder Accountabilities:

Contributes to various operational activities and processes as assignedConsistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriateIs knowledgeable of practices and procedures within own area of responsibility and keeps abreast of emerging trends for own functional areaProtects the interests of the organization – identifies and manages risks, and escalates non-standard, high risk activities as necessaryConducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audienceConducts reporting and/or meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practicesMonitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities existAcquires and applies expertise in the discipline, provides guidance, assistance and direction to othersIdentifies, recommends and effectively executes standard practices applicable to the disciplineAdheres to internal policies/procedures and applicable regulatory guidelinesKeeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impactsMaintains a culture of risk management and control, supported by effective processes in alignment with risk appetiteMay lead work streams by acting as a project lead/subject matter expert for small scale projects/initiatives in accordance with project management methodologies

Employee/Team Accountabilities:

Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interestSupports the team by continuously enhancing knowledge/expertise in own area and participates in knowledge transfer within the team and business unitKeeps current on emerging trends/developments and grows knowledge of the business, related tools and techniquesParticipates in personal performance management and development activities, including cross training within own teamKeeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activitiesContributes to the success of the team by willingly assisting others in the completion and performance of work activities; provides training, coaching and/or guidance as appropriateContributes to a fair, positive and equitable environment that supports a diverse workforceActs as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

Domestic Travel – OccasionalInternational Travel – NeverPerforming sedentary work – ContinuousPerforming multiple tasks – ContinuousOperating standard office equipment - ContinuousResponding quickly to sounds – OccasionalSitting – ContinuousStanding – OccasionalWalking – OccasionalMoving safely in confined spaces – OccasionalLifting/Carrying (under 25 lbs.) – OccasionalLifting/Carrying (over 25 lbs.) – NeverSquatting – OccasionalBending – OccasionalKneeling – NeverCrawling – NeverClimbing – NeverReaching overhead – NeverReaching forward – OccasionalPushing – NeverPulling – NeverTwisting – NeverConcentrating for long periods of time – ContinuousApplying common sense to deal with problems involving standardized situations – ContinuousReading, writing and comprehending instructions – ContinuousAdding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. 

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com.  Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.