Digital Customer Engagement LeadAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Digital Lead - Global

Your role and responsibilities

The eCommerce specialist will be the champion for digital customer engagement for the digital front-end of the Electrification Service division. The incumbent will own the digital experience for customers to engage with and purchase services from the division. The main touch point for the customer is a portal experience to access relevant information and documentation about the installed base, access to contracts, support cases, project details as well as the e-commerce experience for our end customers and value partners.Work Model HybridThis position reports to Global Digital LeadPreferred location: EU time zoneResponsibilities•\tCollects market intelligence and customer needs for the digital channel.•\tUnderstands and defines market segmentation and related positioning.•\tOwns technical and market specification for the interaction of customers with ABB in the digital world.•\tProactively manages backlog of an agile team jointly with a product owner.•\tSets and keeps track of targets and metrics to develop a detailed understanding of customer behavior and improvement opportunities.•\tPrioritizes development efforts and aligns with business process team to ensure end-to-end delivery of value-adding processes.•\tInitiates and drives alignment with marketing, sales and business process teams to drive adoption of the digital experience by customers and internal users.•\tUnderstands and defines market segmentation and related positioning.•\tInitiates creation of external and internal training modules and programs.

Qualifications for the role

\t5 years of experience in development of digital products and/or tools\tWith strong experience in developing customer portals and/or customer facing processes\tBachelor’s degree in a business, marketing or engineering discipline\tExperience in product management including driving product vision and roadmap\tExperience in global or regional roles\tFluent English

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