Customer Engagement & Integrated Solutions Lead
Novo Nordisk
About The Department
The Rare Disease organization leads all US Commercial efforts for Novo Nordisk’s Rare Disease portfo-lio. The Rare Disease portfolio includes medical treatments, customer solutions, and devices across multiple Therapy Areas including Rare Bleeding Disorders, Rare Endocrine Disorders, Rare Renal Dis-orders, and Hemoglobinopathies (Sickle Cell Disease & Beta Thalassemia), as well as new products in the pipeline.
The Rare Disease organization is responsible for leading the enterprise approach to achieving our patient care goals and financial objectives, devising and delivering transformative patient and cus-tomer experiences, addressing unmet needs across the communities we serve, and setting the indus-try standard for extraordinary execution. The team members collaborate and partner cross-functionally with multiple functions and groups throughout the US organization, Clinical develop-ment, Research & Early Development, other affiliates, and the Global HQ teams.
We are looking for highly motivated individuals who are strategic and bold thinkers, passionate and dedicated to driving change in Rare Disease, patient focused, strong collaborators, and inclusive leaders, as we embark on shaping our exciting future and improving the lives of more patients than ever before.
The Position
This role leads the Customer Engagement and Integrated Solutions team and will be instrumental in shaping and executing our customer engagement strategic direction and initiatives relative to congresses, speaker programs as well as market development. This role is responsible for developing and implementing effective congress and speaker program strategies and plans to elevate our engagement, corporate presence and leadership. This is to maximize customer experience and drive brand and portfolio performance in a competitive market across Rare Bleeding and Rare Endocrine with both HCPs and patient channels. In addition, this role will support the transformation of market development across rare bleeding specifically Mim8 and Alhemo. They will establish and build capabilities that will progress our Novo Nordisk thought leadership in Rare Bleeding and Rare Endocrine and ensure intentional partnerships are established advancing our collaborations with KOLs. In addition, this role will also be responsible for driving customer impact by overseeing 5D efforts including Data, Diagnostics, Drug, Device, and Digital strategy and execution for relevant TAs, aligned closely with Rare Disease overarching business objectives. The role is accountable for overseeing the development of the go-to-market plan for the launch of a customer-centric strategy and initiatives that will enable awareness, early diagnosis, differentiation and ultimately the uptake and adoption of assets within respective TAs. He/she also oversees how the 5D strategy integrates with disease education efforts as well as cross-functional collaboration within the business and with external partners, enabling strong, collaborative working relationships. The role requires strategic thinking and leadership while modeling an enterprise mindset embracing innovation. This role will also help shape strategy and culture within the organization.
Relationships
Reports to Rare Disease Commercial Strategy and Marketing Head and is key contributor to the Rare Disease Commercial Strategy and Marketing Leadership team. Responsible for providing interface with key internal and external stakeholders. Collaborates with cross-functional teams, including Marketing, Strategic Partnership and Engagement, Medical Affairs, Market Access and Public Affairs (MAPA), Field Sales, Commercial Excellence, Regulatory Affairs, Integrated Customer Engagement, Global and other relevant NNI departments to ensure a cohesive enterprise approach. They will partner closely with the Rare Bleeding and Rare Endocrine TA Leads. External relationships include key therapeutic area opinion leaders, and organizations as well as professional service vendors. This role will oversee the portfolio strategy team with members focused on congresses, speaker programs, KOLs, market development and 5D.
Essential Functions
+ Strategy, Planning, Performance and Tracking
+ Elevate Portfolio congress, speaker program and market development strategy, plans and execution aligning with overall company objectives, maximizing potential of inline and pipeline assets and ensuring alignment between marketing, medical and market access
+ Oversee development and implementation of data, diagnostics, drug, device, and precision health focused strategy and execution for relevant TAs that aligns with Rare Disease business objectives and goals across therapeutic areas
+ Ensure alignment of 5D pre-launch and launch strategy with cross-functional stakeholders and marketing leadership
+ Provides oversight to ensure development of innovative and compelling market shaping plans that are rooted in deep customer insights that will drive asset and corporate leadership.
+ Ensure strong vision and customer experience for Rare Disease speaker programs, identifying targeted outcomes and crafting tailored experiences
+ Lead team to establish unmet needs, remove barriers to brand uptake, drives differentiation and performance for launch and inline assets.
+ Ensures flawless execution of plans addressing market and customer needs.
+ Define key performance metrics and establish mechanisms for tracking and reporting on the effectiveness of initiatives and ensure budget targets are met
+ Develop and present compelling insight driven strategy and plans for management endorsement
+ Work with Field Sales and SP&E to ensure programs are developed that strongly support the direct and indirect needs of customers
+ Drives holistic cross-functional alignment to ensure effective and seamless implementation of customer-centric approaches, and experiences, fostering a cohesive and impactful engagement approach.
+ Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization.
+ Continuously monitor and enhance customer satisfaction by analyzing relevant metrics and feedback, driving improvements to elevate the overall customer experience, corporate reputation as well leading indicators for pipeline and inline assets.
+ Accountable for the ongoing management and oversight of allocated budget from local and central funding.
+ Maximize revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend.
+ Foster seamless collaboration with internal stakeholders to proactively identify synergies and harmonize efforts and overall corporate approach for maximum impact
+ Emerging Technologies and Data Integration
+ Stays current with 5D innovation and competitive landscape and evaluates/identifies opportunities for business development opportunities
+ Identify and establish strategic partnerships with start-ups, technology companies, and other external partners across diagnostics, medical devices, digital health, digital therapeutics, and data analytics to execute effectively and efficiently on innovative health ideas and gain access to cutting-edge solutions
+ Evaluate and recommend technologies that can enhance customer engagement, brand positioning, and overall commercial success based on the latest innovations and emerging technologies, including diagnostics, data, digital health solutions, medical devices, and precision health
+ Global Partnership
+ Influence and align global teams to ensure that US market needs and critical success criteria are incorporated into global congress and 5D plans
+ Oversee strategic initiatives supporting LAP (Launch Activity Plan) relevant to 5D, market development, congress and speaker programs
+ Team Leadership and Excellence
+ Fosters a culture of accountability, innovation, and continuous improvement
+ Responsible for building a high-performing team, providing mentorship and guidance to ensure individual and team success
+ Responsible for the development and coaching and end to end management of the team
+ Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives
+ Ensure reporting personnel have strengths-based development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business
+ Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
+ Recruit, build and lead a highly effective team
Physical Requirements
+ 40-50% overnight travel required
Development of People
+ Supervisory
Qualifications
+ Requires a Bachelor’s degree; Master’s degree preferred
+ A minimum of twelve (12) years of relevant marketing, new product and sales, product management experience, demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry
+ At least two (2) years of people leadership experience preferred, with a proven track record of development and coaching
+ Minimum two (2) years of experience strongly preferred in dedicated digital/diagnostic/device with a global healthcare company
+ In-depth knowledge of the diagnostics, device and digital market and solutions, including technological trends, regulatory landscape, and competitive dynamics
+ Strong knowledge of the pharmaceutical industry, including regulations, market dynamics, and trends, especially within TA preferred
+ Deep experience and impact with pre-launch market disruption and though leader engagement and activation
+ Proven success in developing strategy through expert understanding of market and industry
+ Excellent communication and stakeholder management skills, with ability to influence and collaborate with cross-functional teams across the organization
+ Strong strategic thinking and analytical skills, with the ability to translate insights into 5D strategies and execute in alignment with business objectives and market needs.
+ Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI)
+ Ability to manage complexity including working across competing priorities
+ Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
+ Experience with management of outside agencies
+ Excellent leadership and team management skills, with the ability to inspire and motivate others
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
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